Battles for social equity are sometimes won or lost in the sphere of rhetoric, public opinion and collective amnesia. In Franklinton between 2011 and 2015, over 300 public housing units were demolished to pave the way for high-end apartment construction. These images are from a series of mobile and stationary guerilla signs which questioned the dominant narratives of "gentrification without the negative" and the deployment of phrases such as "new frontier" "building a new community" "blank slate" or "attract the right people" all of which completely overlook or demonize the existent population. A video short, "Predictive Text," uses dark humor and sound bytes to summarize the ways in which spoken and written word laid the groundwork for gentrification in the Franklinton neighborhood.